Upset Hindus are urging Valencia (Spain) based online retailer esKalarTienda for immediate withdrawal of crash-pad carrying image of Hindu deity Lord Ganesh; calling it highly inappropriate.

Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to put your feet on. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

Zed, who is President of Universal Society of Hinduism, also urged esKalarTienda and its CEO to offer a formal apology, besides withdrawing Lord Ganesh crash-pad from its website.

Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.

Zed further said that such trivialization of Hindu deities was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.

Ganesh Crash Pad at esKalarTienda.com, an online retailer focused on climbing- mountaineering gear, sells for €320.

In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.